Does what it says on the tin

Posted on 17. Jun, 2010 by in Branding, Copywriting, Entrepreneurship, Internet, Internet Marketing, News, Online Marketing, SEM, SEO, Social Media, Social Networking, Web Design

Recently we underwent a name change and you’re now reading a blog post on webcontent.ie, the website of Web Content Partners. For a year this business operated under the business name Elaine Larkin Media. But we weren’t happy with it. We felt it didn’t really reflect or portray in any way what business we’re in. [...]

Facebook profiles are not for businesses

Posted on 13. May, 2010 by in Blogging, Category, Online Marketing, Social Media, Social Networking

Facebook page Vs Facebook personal profile Today I received two interesting Facebook invites. One was to be come friends with a business i.e. a business setting up a personal profile on Facebook instead of a Facebook page. Instead of sending a message to the person behind this error, I’m writing this blog post. I want [...]

Overwriting and knowing when to stop

Posted on 08. Mar, 2010 by in Blogging, Copywriting, Internet Marketing, Online Marketing, SEM, Social Media, Social Networking, Writing

A few tips on making your content more shareable Just look at the headline above. It’s neither here nor there. The word shareable is all on its own on the second “deck” of the H1 headline. Now take out today’s paper or any newspaper and you’ll see that in all likelihood that there are no [...]