Quote unquote: case studies
Posted on 06. Sep, 2010 by Elaine Larkin in Blogging, Copywriting, Entrepreneurship, Internet, Internet Marketing, Journalism, Online Marketing
What do you think of testimonials? What do you think of recommendations on LinkedIn? When buying a book or a DVD is the few words of praise from a well know writer, journalist or publication enough to make your mind up and hand your money over to the cashier? Or will you have made up [...]
Who do you write for?
Posted on 22. Jun, 2010 by Elaine Larkin in Blogging, Copywriting, Internet, Internet Marketing, Online Marketing, SEO, Technology, Writing
Ask a journalist who do they write for and they’ll probably ream off a list of magazines or newspaper. Ask a web copywriter who they write for and they may list of a load of clients. But really when you’re asking that of a web copywriter that’s not necessarily the answer you’re seeking. The first [...]
Does what it says on the tin
Posted on 17. Jun, 2010 by Elaine Larkin in Branding, Copywriting, Entrepreneurship, Internet, Internet Marketing, News, Online Marketing, SEM, SEO, Social Media, Social Networking, Web Design
Recently we underwent a name change and you’re now reading a blog post on webcontent.ie, the website of Web Content Partners. For a year this business operated under the business name Elaine Larkin Media. But we weren’t happy with it. We felt it didn’t really reflect or portray in any way what business we’re in. [...]
Inseperable: excellent design and excellent content
Posted on 28. Jul, 2009 by Elaine Larkin in Blogging, Copywriting, Entrepreneurship, Internet, Internet Marketing, Journalism, News, SEM, SEO, Technology, Web Design, Writing
Reading is something I do a lot. At times, I just scan over the content of a broadsheet, a magazine, an e-mail newsletter or an online news website. Other times, I read every word in detail. Or, words jump out at me. I love seeing how different words can be used in different situations, or [...]
