Quote unquote: case studies

Posted on 06. Sep, 2010 by in Blogging, Copywriting, Entrepreneurship, Internet, Internet Marketing, Journalism, Online Marketing

What do you think of testimonials? What do you think of recommendations on LinkedIn? When buying a book or a DVD is the few words of praise from a well know writer, journalist or publication enough to make your mind up and hand your money over to the cashier? Or will you have made up [...]

Does what it says on the tin

Posted on 17. Jun, 2010 by in Branding, Copywriting, Entrepreneurship, Internet, Internet Marketing, News, Online Marketing, SEM, SEO, Social Media, Social Networking, Web Design

Recently we underwent a name change and you’re now reading a blog post on webcontent.ie, the website of Web Content Partners. For a year this business operated under the business name Elaine Larkin Media. But we weren’t happy with it. We felt it didn’t really reflect or portray in any way what business we’re in. [...]

Facebook profiles are not for businesses

Posted on 13. May, 2010 by in Blogging, Category, Online Marketing, Social Media, Social Networking

Facebook page Vs Facebook personal profile Today I received two interesting Facebook invites. One was to be come friends with a business i.e. a business setting up a personal profile on Facebook instead of a Facebook page. Instead of sending a message to the person behind this error, I’m writing this blog post. I want [...]

Social networking for business

Posted on 15. May, 2009 by in Blogging

Okay, this topic has been talked about to death, but still I have decided to proceed with a 10-minute lesson on the topic. I’ll be delivering the lesson to a group of seven people on Saturday morning at Waterford Institute of Technology, as my final assessment for the Certificate in Practical Teaching Skills for Adult [...]