Communicating by e-mail
E-mail newsletters are a very important communication tool to update customers on your business and your industry.
There are many different tools available for producing great looking e-mail newsletters, however, unless your e-mail newsletter is interesting and well written, it will remain unread or will be discarded quickly.
We can help your business with creating e-mail newsletters that look and read well, keeping your customers interested and up to date.
We work with you to establish:
- The purpose of your e-mail newsletter
- How to meet the needs of your audience
- How often your e-mail newsletter should be sent out
- What content mix it should contain
We will:
- write news about your business
- research suitable content related to your industry
- write original and informative content
- ensure your e-mail newsletter has a clear and consistent style
- edit e-mail newsletters to fit the interests of different subscribers and customers
- train your staff in the research, gathering and copywriting of suitable material
- proofread and edit newsletter content you have written
- ensure content by our copywriters is search engine optimised using appropriate key words and key phrases to help with search engine results if you choose to publish the articles on your website or blog
