Where do you store your blog and article ideas?

Moments of inspiration can be fleeting.

When you’re the ideas person in your company responsible for editorial calendars for the blog or news section or the social media calendar, capturing those ideas is just as important as actually writing about them.

If you don’t have ideas, you don’t have material to write about.

Our blog posts may be intermittent but that’s not thanks to a lack of ideas. All our ideas are neatly recorded for when we want to use them. How do we do this?

The back of a beermat doesn’t really cut it these days, but one thing I always have with me is my phone. It’s a smartphone and one of the apps I’ve downloaded helps me record these ideas very easily.

I was introduced to Wunderlist last year by productivity coach Claire Burge of Get Organised and one of the unexpected uses for it has been recording ideas for articles and blog posts quickly.

I have it as an iPhone app, an iPad app, a Windows app on my PC and laptop and I can also access it from any browser. The instructions below refer to capturing ideas on-the-go from the Wunderlist iPhone app, which you obviously have to download first (don’t worry it’s free)

How it works

  • Tap the Wunderlist app on your phone and start typing into the ‘add an item’ field
  • Click Next on the keypad and your idea is stored in your inbox
That’s it, your idea is stored and you can go back to whatever you were doing beforehand and come back to the idea when you need to.

Have a little more time?

  • Open the menu
  • Click on your Blog ideas list (or whatever you call your list for this purpose)
  •  Start typing into the ‘add an item’ field
  • Click Next on the keypad and your idea is stored in the correct list
You can also set reminders and deadlines against Wunderlist entries and also include subtasks. Once you have each task/item completed you check the box beside it and that’s it, it is completed.

Inspired by other pieces of content?

If you find inspiration in other people’s writing you can use ‘Add to Wunderlist’ for clippings from content to links. It’s all explained over on the Wunderlist blog.

Lacking in inspiration?

Here’s an end-f-blog-post call to action for you. Get us to deliver your ideas to you. You can write the piece if you want but we’ll give you the ingredients.

Does ‘brand journalism’ have a part to play in your digital marketing strategy?

We often get approached by clients to write articles or blog posts for them that they can share in ezines or on social media.

Having an original piece of material to share that’s hosted on your blog, resources or news section that’s of interest to your target audience is a great way to bring people back to your site. Read more