Entries by Editor

Trust with a capital T: a keyword in the copywriting process

Trust is the keyword in our business. We know clients often choose to work with us because they don’t have the time or skills to write material for their websites in house. Indeed many clients don’t even have the time to sign off on what we’ve written for them. So where does trust come into […]

Spelling bee

Spelling success The Girl Who Spelled Freedom was a 1980s Disney Movie that I’d love to see again. It was about a Cambodian refugee girl who became excellent at spelling English words and got into a spelling bee final in the US, only four years after she started learning English. Word intrigue I’d love to […]