€10,000 support to optimise online presence

The organisation behind .ie internet addresses is to give 10 businesses €10,000 worth of support to begin the process of “optimising” their existing online presence.

Open to owners of Irish SMEs and micro-businesses with a .ie website, the OPTIMISE Fund provides €10,000 worth of consultation, training and e-commerce development support services

Irish businesses slow to harness power of internet

The initiative from the IE Domain Registry (IEDR) which is the managed registry for Ireland’s official internet address .ie, raises awareness of the extent to which small businesses in Ireland remain slow to harness the revenue potential of the internet.

According to the IEDR’s Domain Name Industry Report just 66% of Irish businesses had a website by 2009, up from 40% in 2000.

Focus on e-commerce

An important part of this will be website e-commerce capability and functionality. This includes:

Who’s it for?

  • Are you a SME or micro-enterprise?
  • Do you have an existing website hosted online that is accessible to the public and registered with a .ie domain name?

If you’ve answered yes, get to why.ie/optimise by 25 May 2012.

Long-term value of a website

Launching the fund, Minister for Jobs, Enterprise and Innovation, Richard Bruton, T.D., said: “Developing an online presence and getting involved in e-commerce are crucial ways in which small businesses can adapt and find new markets, but to date in Ireland we have not made the progress on this that we might have.”

David Curtin, Chief Executive of the IE Domain Registry, commented: “IEDR is committed to helping the small business community realise the long term value of having a website which is fully ecommerce enabled in order to take full advantage of the web’s 24-hour sales and marketing channel.

“It’s why IEDR established OPTIMISE and we hope that it will encourage many more businesses online and inspire other initiatives of this kind in the future.”

View original press release.