Using Electric Picnic to gain attention

This is not a ploy to get a free Electric Ticket. I’ve already been offered one and declined, in a moment of exhaustion. Though by 5pm Friday I will be cursing myself and dying to go!

Now we’ve that out of the way, let’s get started with the blog post. Before my freebie ticket had been waved in front of me I was entering competitions left, right and centre for free Electric Picnic tickets. Two of these were entered by clicking ‘Like’ on certain Facebook pages. And I wasn’t even doing it for myself, a friend really wanted to go to Electric Picnic but was insistent on not paying.Electric Picnic 2010 poster

Lots of people, I have heard anecdotally, are insistent on not paying. Those in the media were hanging on for media passes (and quite a number of friends only got media pass approval in the last week). Others, I hear, are insistent in not paying because €240 for a weekend pass is too much in the ‘current climate’. Others are hanging on for announcement of a day pass at the 11th hour, because as rumour has it ticket sales have been poor this year. One person said they heard only six or seven thousand tickets had been sold, someone else had it that 80% of tickets had been sold.

Other years, people who missed the boat and didn’t get a chance to buy tickets before they were sold out would have been the ones clamouring to win a ticket whichever way they could. This year it seems to be the people who just don’t want to or can’t afford to pay not only for the price of the ticket but everything from the food to the drink to the EP t-shirts. So, if your marketing budget allows it, why not try and gain followers with the lure of Electric Picnic tickets. Or some other event that people can’t get tickets to for financial or other reasons. Just make sure you know who you’re targeting and they’re the kind of followers you want and need.

For the record, I wouldn’t consider myself as someone who would normally have followed MyHome.ie on Facebook or SpunOut.ie on Facebook. But… I haven’t unliked either of them since hitting ‘Like’ on both Facebook pages in an attempt to win tickets. And, interestingly, though I’m sure I’m well above SpunOut.ie‘s target age group, I’m finding their updates interesting. And maybe sometimes that’s all that matters – keeping people informed and entertained.

Do you think freebies are enough to gain and retain Facebook likes? Or are people sick of entering competitions and not winning them? Oh and by the way… Why not hit Like on our Facebook page? You won’t experience disappointment from not having won a prize to do so – there’s no prize or competition in place (at the moment). Go on, go over to http://www.facebook.com/webcontent.

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