Facebook profiles are not for businesses

Facebook page Vs Facebook personal profile

Today I received two interesting Facebook invites. One was to be come friends with a business i.e. a business setting up a personal profile on Facebook instead of a Facebook page. Instead of sending a message to the person behind this error, I’m writing this blog post. I want to help them but there’s so many others that require help too.

It’s a common mistake and it is one that has been many a time and is being made over and over again. It’s also been written about before and here’s one good example of a previous post.

Ditch the Facebook profile for business

I’ll keep it short and sweet. Facebook profiles are for people. Facebook pages are for businesses, brands, products, organisations, artists bands and public figures.

The other message I received this morning via Facebook was  from a “friend” that is actually a business asking me to “like” a certain Facebook page – which, yes you’ve guessed it, has the exact same name as the profile. This business is just one of many that’s facing the hassle and realization of moving friends over to pages. Social media migration may be a new business in its own right, separate to social media management. The problem with migration is of course losing a few along the way, so there is that risk, but the benefits outweigh losing a few people that didn’t like your business anyway or don’t know how to use Facebook.

Mistakes you may have made

If you’re in business the reasons you might like to have a Facebook profile rather than a Facebook page to represent your business include:

  • You didn’t realise there’s a difference.
  • You enjoy breaking rules.
  • You find it easier to raise awareness of your Facebook business profile by inviting people to become friends of your business profile.
  • You’re scared that people may not ‘Like’ your new Facebook page for business.
  • You like looking at other people’s holiday snaps and personal info, because chances are they haven’t filtered their privacy settings.
  • You’re scared of success.

Moving over to the other side

Well here are some reasons to go and start migrating your friends on your business profile to your new Facebook business page. (Tip, people are no longer “fans” of Facebook pages – they are given the option “like”.)

  • Your page’s news, status updates, photos, links to interesting articles, competitions, whatever you choose to publish to the people who like your page, will appear in their feed (unless they decide not to receive info from you, but they can do that to anyone’s profile anyway).
  • You will get updated on how people interact with the page through Facebook Insights.
  • You can try and bring people to the page using ads.
  • You may find more people will organically come to your page and like it – perhaps because they saw a friend liked it.
  • You’re playing by the rules.
  • You want to have a social media presence for your business.
  • You don’t want to be limited – profiles can only have a max of 5,000 fans. Pages seem to be unlimited.

So what’s keeping you? Get going. Set up that Facebook page now and start migrating people over. Or get someone who knows how to do it to sort it out for you. Would love to hear any comments or questions!

1 reply
  1. stephcie
    stephcie says:

    Good post very topical was at the ICS Facebook for Business talk in Wexford tonight and this was one of the questions raised and by the looks of the audience reaction not many realised there was a difference between a personal profile and a page!

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