Blogging is something that many people have a mental block about actually doing.
Still, they invest heavily in the concept. They invest time in talking and blogging about starting one; they are kept awake into the wee hours thinking about topics they could write about, if only they had the time; and they spend valuable man hours tweeting on Twitter about how they’ve been too busy to sit down a get one done. They’ve great ideas, they claim, or no ideas, or no way with words; they’ve great excuses.
Plenty of us are guilty of that. But what can we actually do about transforming inaction to action? How do can you go about writing a regular blog that develops a following, helps people find your website, and gets people talking about, if not buying your product or service?
If you want to start blogging, do your market research. Sure, find out who your audience is and who your competitors are, but what’s most important is that you find out what a blog actually is.
Here are some tips to get you started:
- Online know-it-all Wikipedia explains that “Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.”
- Blogger.com describes blogging as a “way to share your thoughts — about current events, what’s going on in your life, or anything else you’d care to discuss”.
- The benefit of a blog to a reader, in the words of Blog.com is to “observe the world, from the smallest details to life-changing events”.
- WordPress.com takes the assumption that most of its users are familiar with blogging and give no explanation as to what blogging is, apart from the very succinct message: “Express yourself. Start a blog.”
I think that’s enough. If you’re still not sure, think about what Posterous, one of the newest blog kids on the block says to do: “post everything“.